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Muscle Tattoo
A bold fitness-and-body-art community brand: events, store, membership and member stories in one place.
// The build
Muscle Tattoo is a Sydney fitness and body-art community built around natural strength and storytelling. We built a striking gold-on-black site that pulls together events, an online store, paid membership, a gallery and a blog, with member and partner logins on top.
A community hub, not just a page
Events, store, membership, gallery and blog each have their own home, tied together by member spotlights and content pillars across training, wellness and body care. The site is built to keep a community coming back.
Members and partners
Dedicated member and partner login portals, a membership offer of up to 30% off, a volunteer sign-up and partnership opportunities give the brand real functional depth beyond a brochure site.
Bold by design
The dramatic gold-on-dark identity and large editorial imagery match the brand’s "build bold beauty" attitude. It looks like a movement, not a gym timetable.
Built with
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