> work // workwear e-commerce // Hunter Valley
Dookal Group
A workwear and PPE store with a social mission, and a near-perfect technical build.
// The build
// status 95 media assets · live & maintained · last edit Feb 2026
Dookal Group supplies corporate wear, hi-vis workwear, medical wear, footwear and PPE to businesses of every size, with custom branding, Indigenous designs, and revenue that supports health services run by Ungooroo Aboriginal Corporation. We built a fast, polished e-commerce site that scored top marks across SEO, accessibility and best practices.
Workwear for every industry
Clear categories (corporate wear, workwear and hi-vis, medical wear, footwear and PPE) sit alongside custom branding and embroidery. "Shop Now" and "Get a Quote" give both self-serve buyers and bulk-order businesses a path.
Culture built in
Dookal collaborates with Hunter Valley Aboriginal artists on Indigenous-designed apparel, and its revenue supports Ungooroo’s community health services. The site tells that story plainly alongside the products.
A flawless technical build
Worth calling out: a perfect 100 for SEO and best practices, and 93 for accessibility on Lighthouse desktop. Clean, fast and standards-compliant: the kind of build that just works for customers and search engines alike.
Built with
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// More work
GRS Moving
From a dated red wall-of-text to a modern removalist site built to win the quote.
Ungooroo Aboriginal Corporation
A community-controlled health organisation with a site that helps people find the right service, fast.
Certified Pest & Building
A pest and building inspection service built to win the booking: pricing, process and proof all up front.