> mcp // seo, search & web
Google Local
for AI.
Local business data and Google Business Profile management: Places search, reviews, competitor analysis, NAP checking, and listing management.
// what it is
Google Local gives your AI assistant direct access to the data behind Google Maps and Google Business Profiles. Search for any business, pull reviews, audit a listing's health, find nearby competitors, get driving times, validate addresses, or check the weather at a location, all from Australian-defaulted Google data, without switching tabs.
GOOD FOR // SEO and digital marketing teams auditing Google Business Profiles, and any AI agent that needs real local data, for competitor research, service-area planning, or listing health checks for clients.
// what you can do
Business search & listing audit
Find businesses by name or category, get full details, and run a one-call listing health check that validates the address, checks Street View, and flags NAP inconsistencies.
Competitor analysis
Search for nearby businesses in any category and rank them by rating and review count: instant market intelligence for any suburb or service area.
Reviews & reputation data
Pull public Google reviews for any business so your assistant can summarise sentiment, spot recurring themes, or prep a client report.
Maps, routes & directions
Generate static map images, Street View photos, turn-by-turn directions, drive times, and distance matrices for multiple destinations.
Address, geocoding & more
Validate street addresses for deliverability, convert between addresses and coordinates, get weather forecasts, and translate text between 100+ languages.
// try asking
Audit the Google listing for Sunrise Bakery in Newcastle.
Who are the top-rated electricians within 5km of Maitland?
What's the drive time from our Wallsend office to the client's site in Gosford?
Validate this delivery address: 14 Cowper Street, Wallsend NSW 2287.
// the full toolset
Places Search, nearby, details, audit, competitors, photos, autocomplete Reviews Public reviews for any business Geocoding Address to coordinates and reverse Address Validate and verify street addresses Maps Static maps and Street View images Routes Directions, distance, drive time, transit Weather Current conditions and multi-day forecasts Translate Translate text, detect language, 100+ languages // connect
Works with Claude (Code, Desktop, claude.ai), and any MCP-compatible client. OAuth on first connect: no keys to paste.
claude mcp add --transport http google-local-mcp https://google-local.mcpserver.au/mcpclaude.ai: Settings → Connectors → Add connector → https://google-local.mcpserver.au/mcp
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