> mcp // seo, search & web
DataForSEO
for AI.
Comprehensive SEO data from DataForSEO: backlinks, keyword research, SERP analysis, technical audits, AI optimization tracking, business reviews, and more.
// what it is
DataForSEO is one of the most complete SEO data sources available: backlinks, keywords, SERP results, technical audits, and more. This connector puts all of it inside your AI assistant, so you can ask a question about a competitor or a keyword and get structured data back without touching a dashboard or exporting a spreadsheet.
GOOD FOR // SEO agencies and in-house teams who want research, audits, and competitor analysis done in plain language, without manual exports or toggling between tools.
// what you can do
Keyword research & competitive intelligence
Pull keyword data from Google Ads, Bing, and clickstream sources. Run deep competitive analysis via DataForSEO Labs: search volume, difficulty, and ranking opportunities in one pass.
SERP & backlink analysis
Get live Google and Bing search results for any keyword. Analyse backlink profiles to understand who's linking to a domain and what's driving their authority.
Technical SEO audits
Crawl a website via the DataForSEO OnPage API and surface technical issues (broken links, missing tags, page speed problems) without leaving the conversation.
AI optimisation tracking
Track how brands and keywords appear in LLM responses, an emerging layer of search visibility that traditional tools don't cover yet.
Reviews, listings & content signals
Pull business reviews and profiles from Google, Trustpilot, and TripAdvisor. Monitor brand mentions, sentiment, and citations across the web. Includes Google Shopping and Amazon product data.
// try asking
What are the top keywords driving traffic to trademate.com.au?
Run a technical audit on the Riverside Plumbing website and list the critical issues.
Who's linking to our main competitor and not to us?
How does 'emergency plumber Newcastle' rank across Google and Bing right now?
// the full toolset
GOOGLE_CLIENT_ID GCP project `mcp-servers-3 GOOGLE_CLIENT_SECRET GCP project `mcp-servers-3 COOKIE_ENCRYPTION_KEY Set TOKEN_ENCRYPTION_KEY Set // connect
Works with Claude (Code, Desktop, claude.ai), and any MCP-compatible client. OAuth on first connect: no keys to paste.
claude mcp add --transport http dataforseo-mcp https://dataforseo.mcpserver.au/mcpclaude.ai: Settings → Connectors → Add connector → https://dataforseo.mcpserver.au/mcp
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